Richard Silvester
January 16, 2019
Insight The Gold Mine of Data Led Inspiration
As we enter 2019, it’s an ideal time to package up the best of what’s come before and share it as value for the year ahead. For those of you interested in insight led content, you’ll no doubt empathise with the challenge in seeking out best in class work that meets a clear brand objective.
To help answer this need, we’re sharing the full 75 volumes of brand inspiration that our specialist team have pulled together over the past four years and curated them here into one central place, ‘The gold mine of data led inspiration’.
This consists of over 600 references of brands, publishers and serious organisations using data in a useful or creative visual way. Some present absolute truth, some veer more towards beauty and many finding the balance between the two. We hope this archive brings as much value to you as it has to us when shaping data led visual content.
Here’s the run down from Volume 1 all the way to 75, enjoy!
Polygraph Joint have created the perfect interactive tool to allow you to jump through and play every top 5 song from 1958-2016.
For the 100 years celebration of the Trans-Siberian railway, the International Business Times put together an interactive scrollable story taking the vieweron a journey through the Far East, visiting cities and hearing their histories and stories.
Project Graham shows us what we might look like if we were built to survive on our roads.
Parallax has created this great quiz where you have to choose the answer that completes each of Trump’s ill-judged comments.
The New York Times have produced a lovely data story visualising Usain Bolt’s impressive achievement of being the fastest human to run 100 meters since records began.
This infographic from Wired documents a host of different sports and their history in the Summer Olympics.
To show what their coffees are made of, Starbucks created this infographic visualising their beverages.
Metrocosm showcases how the UK obesity figures have ballooned over the last 40 years through their interactive data blog
The FiveThirtyEight interactive explores 33,000 gun deaths within America and what it would take to bring that number down.
New York Times has beautifully illustrated what foods are better and worse for us through charts. At least both parties could agree that regular soda drinks such as Coca-Cola are the work of the devil.
Metrocosm‘s fascinating interactive map gives an insight into where the world is moving by show all the world’s immigration in one map.
The Guardian shines a light on disability rights since 1944, showing landmark moments which have been significant in the fight to stop discrimination against disability.
New York Times has produced an interactive module that visualises all of the possible outcomes for each group of Euro 2016 and their remaining games.
Using motion capture methods, Tobias Gremmler collected movement data from two kung fu masters creating a seriously beautiful animation.
Exploring the stigma attached to menstruations, Column Five put together a fascinating 3 parts interactive visualisation in order to raise awareness for Woman’s Health Week and Menstrual Hygiene Day
This infographic details in four stages how we’ll all move to Mars in the event of a ‘catastrophe on the same scale as the asteroid that wiped out the dinoasaurs’.
Spotify handed over its data to AdWeek showing that millennials are connected to the service from the moment they wake up and through a variety of devices.
Take one small step for man, one giant leap for mankind through this interactive animation of the history of space.
It may have been 71 years since the US military dropped the ‘Fat man’ and ‘Little boy’ nuclear bombs on Nagasaki and Hiroshima but the world is still reeling from the effects.
learn all about the most popular colours, designs and other interesting tidbits from this new collection of infographics from ferdio: Flag Stories
This is interactive module by Oxfam scales countries from best to worst allowing you to filter by things like ‘Enough to eat’, ‘Affordability’, and ‘Food quality’.
Immerse yourself in this great scrollable story from TV-aksjonen NRK and learn more about the people who live in the rainforest.
A wonderful interactive module by Socialbakers showing you everything from the character with the most mentions on Twitter, to the most viewed Star Wars trailers on YouTube.
If you’ve ever wondered what your email interactions with your ex-partners looks likes then this post by The Verge may give you an idea.
Love The Garden created an infographic that lists 18 NASA-recommended plants for improving air quality as well as the common toxins that each plant can treat.
This isn’t your conventional scrollable story, but in telling Uber’s brand story it certainly is compelling as the page acts as a sort of journey, which is fitting for what Uber does.
Matthew Stevenson came up with this great idea to reimagine classic Nintendo games as the world’s most notable subway systems.
A 3D animation from 422 South in Bristol visualises all the world’s quakes between 2000 and November 2015 of magnitude 4 or more.
This scrollable story by Nice and Serious for the Guardian shows the devastating impact from the cultivation of palm oil and rubber.
AnswerThePublic have created a great tool that takes your keyword and gives you a visualisation of the queries asked using that keyword.
The awesome guys at Mailchimp are being awesome again with their Annual Report for 2015.
This simulation of 1,000 people’s daily activities from FlowingData reveals what everyone is getting up to at different times, with dots darting between activities as attention shifts from sleep, to traveling, to eating and leisure.
National Geographic have considered environmental and other factors across the world to help paint a picture of what energy mixes could look like from county to country.
This beautifully executed infographic from Raconteur showcases some impressive innovation in wearable technology which is yet to become a trend.
This scrollable story from the Berliner Morgenpost allows us to soar in three-dimensions through Berlin as it expands ever closer towards the sky.
This scrollable story explains how the process to identify potential carcinogen agents works and divides them into five main categories according to how they affect our health.
The Overseas Development Institute, ODI, published a report with detailed data on spending on fossil fuel exploration of the G20 nations.
Giorgia Lupi, created a data visualization timeline gathering the data from the most famous works of fiction taking place in the near or far future to illustrate what will happen from now on.
The Berliner Morgenpost asks how united Germans are today, and challenges us to redraw the once famous boarder from memory onto a map.
The team at The Thrillist created an illustrated map to help you save on rent in London based on find properly’s data.
Nathan Yau from Flowing Data has created an animated simulation that estimates the number of years we have left, based on our age and gender.
BBC have just produced a interactive module which allows us to input our occupation and see how at risk our jobs are.
There is a sea of Financial technology companies out there, and this week we caught sight of The FinTech Jellyfish, a interactive data visualisation developed by Samuel Fillon for The Assets which allows us to view and compare companies by sector, where they originated, and money raised.
This collection of data tiles from FiveThirtyEight portrays a series fascinating snapshots of the percentage of men and woman who are married by age group, and it would appear that both sexes across the US are leaving it later and later in life to make the ultimate commitment.
Bike-share schemes have being rolling in all over the world in the last few years, and this scrollable story from CityLab documents the history behind this innovative means of getting from A to B.
To show us which countries bring the most human rights cases, and who are the most and least successful in winning these, IIB Studio has created an infographic for RightsInfo highlighting these and many more interesting stats.
Illustrator and designer Jing Zhang decided to make recipe cards more interesting, taking on some of the worlds favourite dishes she has produced 5 very tasty infographics.
Skateboard fan, coder and visualisation wizard George Murphy has created a totally insane scrollable story which explains how events unfolded at Battle at The Berrics 7, a competition where riders face-off in a game of S.K.A.T.E.
To help visualise births and deaths of start-up the good people over at Gasoline have constructed a ‘live startup dashboard’ to show the births and deaths of startups in ‘realtime’.
A frighteningly good interactive from the Guardian visualises the responses from 40 countries and allows us to explore what issues strike fear into different folk.
In an article by Forbes this week, they present an infographic showing the shocking lack of female reporters in America’s media landscape.
To highlight the mixture of nationalities at the 102nd edition of Tour de France, National Geographic have created a parallax that allows us to view every rider from every race.
The New York Times have created a great animated gif map which plots the stages legalisation from 1990 through 2004 when Massachusetts became the first state to issue marriage licenses to gay and lesbian couples to 2015 where same-sex marriage is now legal across the whole of the United States.
The flow of people immigrating and emigrating across Europe over the last decade has been quite extraordinary, and a new map created by Germany’s BBSR, the country’s Federal Institute for Research on Building, Urban Affairs and Spatial Development allows us to see exactly what the shift looks like.
National Geographic Channel have created ‘The competition to control the personal computer‘ as part of its ‘American genius’ TV series starting 22 June.
This week, Spotify released potentially one of the most powerful health and fitness features to date – Running.
This nifty interactive from Planet Money drills down the possibility of losing your job to a robot.
This interactive documentary from Neil Halloran manages to open our eyes to how many lost their lives during the harrowing period of the second World War by revealing the numbers in a way that can not fail to shock and amaze.
This beautiful interactive piece from RJ Andrews shows where each endangered critter in Africa can be found, and how critical their population levels currently are.
Curley33 using CartoDB have cooked up a map of restaurant and food outlets across London, rated on a hygiene scale from zero to five by the Food Standards Agency.
The internet has certainly come a long way in a very short space of time, and this new interactive from Information is Beautiful provides a glimpse into what the future will hold for The Internet of Things.
This author clearly recalls the traumatic events of 27 February 2008 when an earthquake measuring 5.2 on the on the Richter scale shook the city of Lincoln in the UK, causing untold damage to loose roof tiles across the city.
As if politics was not already complicated enough, the interactive ’Can You Build A Majority’ asks you to build a parliament-ready coalition following a random election result where either the conservatives or labour do not receive the required 326 votes to form government.
For those in the US who are curious as to whether they are financially better or worse off because of their marital status, this tax calculator from FiveThirtyEight will estimate the so-called marriage penalty (or bonus) you and your partner generated last year.
This interactive map from the University of Portsmouth proves how much of a pummelling our capital took during the Blitz by documenting bombs dropped during this terrible period.
Always up for a challenge, we recently entered Information is Beautifuls latest competition visualising a grizzly data set on food poisoning in the UK.
The guys at Hubspot created this convenient and slightly quirky flowchart to help answer this #1stworldproblem.. should you buy an apple watch?
An interactive online app from the UNESCO Institute for Statistics allows us to explore where in the world there is a scarcity of female scientists.
Roxana Torre has produced an interactive visualisation that tracks population movement in and out of the country over the last twenty years, and displayed these according to the country of birth.
These histograms from The New York Times reveal that the majority of meals contain over 50% of the recommended daily calorie intake for an adult, and almost a full day’s worth of sodium.
OkCupid have compiled data from some 25 million accounts over the last six years to visualise racial preferences among love seekers using their service.
In 2011 we learnt that the Earth’s population was estimated to exceed 7 billion for the first time, now an interactive globe from David Bauer via Quartz allows us to see the gender inbalance per country and the shifts that have occurred during the last fifty years.
An interactive visualisation by UNESCO makes the statistic that roughly 58 million children between the ages of 6 and 11 are out of school globally painfully real.
To help us navigate through the complicated science of vitamins, GOOD and Walgreens have produced the Vitamin Atlas, an interactive guide featuring beautifully designed animations to explain the complex interactions that take place when they enter our bodies.
Volume 1 – born in January 2015
Wearables were a big buzzword in 2014, this year we’re going to see a deeper penetration of the main players Nike fuelband, Jawbone, fitbit not to mention a whole host of indie innovations bubbling up to the surface via funding platforms such as Kickstarter.
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So what does this mean going forward for visual inspiration?
If you regularly follow our insights we’ve created a new format ‘Data for everyone’, it scratches beneath the surface getting deeper into the references, adding more rationale on why they’re important alongside recommendations on how brands can take inspiration from the approach.
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