Case study
Root to Flower
Interactive Augmented Reality App
Challenge
The Brief
- Create an Augmented Reality experience for guests as part of a bespoke dining experience for London Food Tech week
- IN3- the innovation agency behind the creation and product of the event- sought a partner agency to set the creative vision, conduct research and analysis on food waste, and develop the visual experience of the AR app.
Solution
A data-led augmented reality experience that visually explains the effects of food waste on our environment, alongside a set of AR recipe cards showing how to make each dish at the event.
- A series of custom infographics to view in Augmented Reality – made in collaboration with Spearhead Interactive and Joe Sarah Photography
- Dinner guests explored their environment, finding specific trigger images to point their phone camera at, which then displayed these custom infographics on their phone
- Guests could also point their cameras at the large-scale food photography hanging on the walls to view the recipes that would be served that evening.
Results
Client Testimonial
“Infogr8 did a wonderful job – the infographics were carefully researched and beautifully presented and Ben was extremely thorough, professional and super accommodating to our tight schedule. It was a true pleasure to work with Infogr8 and I hope to work with them again in the future.”
– Kim Arazi, CEO & Founder IN3 Immersive
