Root to Flower
An interactive AR experience inviting key decision makers to question and understand the food we waste
Challenge
Create an Augmented Reality experience for guests as part of a bespoke dining experience for London Food Tech week
IN3- the innovation agency behind the creation and product of the event- sought a partner agency to set the creative vision, conduct research and analysis on food waste, and develop the visual experience of the AR app.
Solution
A data-led augmented reality experience that visually explains the effects of food waste on our environment, alongside a set of AR recipe cards showing how to make each dish at the event
A series of custom infographics to view in Augmented Reality – made in collaboration with Spearhead Interactive and Joe Sarah Photography.
Dinner guests explored their environment, finding specific trigger images to point their phone camera at, which then displayed these custom infographics on their phone.
Guests could also point their cameras at the large-scale food photography hanging on the walls to view the recipes that would be served that evening.
Results
“infogr8 did a wonderful job – the infographics were carefully researched and beautifully presented and Ben was extremely thorough, professional and super accommodating to our tight schedule. It was a true pleasure to work with Infogr8 and I hope to work with them again in the future.”
– Kim Arazi, CEO & Founder IN3 Immersive
- Telephone
- +44(0) 207 193 9594
- Address
Soho Works White City,
Television Centre,
101 Wood Lane,
London,
W12 7FR
- [email protected]