Solution

A data-led augmented reality experience that visually explains the effects of food waste on our environment, alongside a set of AR recipe cards showing how to make each dish at the event.

In collaboration with Spearhead Interactive and Joe Sarah Photography, we created a series of custom infographics to view in augmented reality. After downloading the app, guests were invited to discover these infographics by exploring their surroundings and finding specific trigger images to point their phone camera at. Guests could also point their cameras at the large-scale food photography hanging on the walls to view the recipes that would be served that evening.

Each trigger image would launch a different AR graphic into the environment. Because we were working with a talented photographer, we wanted to feature the high-res photos as central visual while still using charts and iconography to tell the story behind the data. To accomplish this we used a bold colour palette to separate photography from illustrations, with rounded lines serving as a natural divider between the two visual elements.

Ahead of the event, our data journalist researched and analysed the data on global food waste to find the most impactful facts to feature. These stats were then contextualised alongside other data to help people put the numbers in perspective. For example: did you know that the amount of global food waste is 4x the amount needed to feed all the malnourished people in the world?

We then took these facts and produced a series of visualisations that weaved together a narrative around food waste. Alongside the digital recipe cards and Spearhead’s virtual reality app, guests were encouraged to interact with their surroundings throughout the evening to discover the facts behind food waste.