An interactive AR experience inviting key decision makers to question and understand the food we waste
Create an Augmented Reality experience for guests as part of a bespoke dining experience for London Food Tech week
IN3- the innovation agency behind the creation and product of the event- sought a partner agency to set the creative vision, conduct research and analysis on food waste, and develop the visual experience of the AR app.
A data-led augmented reality experience that visually explains the effects of food waste on our environment, alongside a set of AR recipe cards showing how to make each dish at the event
A series of custom infographics to view in Augmented Reality – made in collaboration with Spearhead Interactive and Joe Sarah Photography.
Dinner guests explored their environment, finding specific trigger images to point their phone camera at, which then displayed these custom infographics on their phone.
Guests could also point their cameras at the large-scale food photography hanging on the walls to view the recipes that would be served that evening.
– Kim Arazi, CEO & Founder IN3 Immersive