Case study

The nature of early song usage



How do you further cultivate a data-driven culture and present insights in a more engaging way?


infogr8 have been commissioned by Spotify as a strategic partner to provide ongoing data design consultation. Renowned for being rooted in a data-driven culture, Spotify are motivated to push the boundaries and develop insight from a primitive state into more creative and visual means. Furthermore to drive excitement and decision making for music industry professionals. As part of several workstreams, Spotify challenged infogr8 with an initial set of its proprietary data to establish whether its theory of early streaming consumption habits holds true. How would we bring more evidence to a complex theory and then communicate it creatively for wider business engagement?




infogr8 delivered a vision for how Spotify’s data could be presented in a multitude of exciting ways, one that resonates across it’s departments, functions and can reach further afield to connect with its key partners.


A more human interpretation was considered across Spotify’s data language. By matching data storytelling with a core creative we were able to create personas that were derived from the patterns in the data in order for wider teams to easier understand the value that lays within the meaning and help aid retention.



Spotify have been consistently impressed by infogr8’s thinking and approach. Since this time Spotify have commissioned infogr8 on further projects that help drive better decisions internally and externally communicate its insights in a more engaging way.



“infogr8 has a unique ability to step back and view a story differently, thus enabling an original picture to emerge that can tell a story more effectively.”

Will Page, Chief Economist @ Spotify

How we built it


Get in touch

Want to know more
about this case study?

Richard Silvester
Get in touch