infogr8 have been commissioned by Spotify as a strategic partner to provide ongoing data design consultation. Renowned for being rooted in a data-driven culture, Spotify are motivated to push the boundaries and develop insight from a primitive state into more creative and visual means. Furthermore to drive excitement and decision making for music industry professionals. As part of several workstreams, Spotify challenged infogr8 with an initial set of its proprietary data to establish whether its theory of early streaming consumption habits holds true. How would we bring more evidence to a complex theory and then communicate it creatively for wider business engagement?
A more human interpretation was considered across Spotify’s data language. By matching data storytelling with a core creative we were able to create personas that were derived from the patterns in the data in order for wider teams to easier understand the value that lays within the meaning and help aid retention.
Will Page, Chief Economist @ Spotify