Jobsite is UK’s leading job board, they regularly present in-depth stories which speak to a candidate audience and gathers attention from reputable media news sites.
Having conducted an in-depth survey around the various moments of cultural miscommunication in the workplace, the brief was to present the insight into a well rounded immersive visual story that would prove topical for its key audience and bring the depth of research expected to deliver genuine value to its media outlets and partners.
Infogr8 collaborated with Jobsite to craft a highly creative, in-depth media rich scrollable story providing an informative experience as pleasurable on mobile as on desktop.
Our approach was to strike the balance of editorial, creative and data visualisation components to ensure the story would appeal to a wide audience, being as warm and friendly to read as it was insightful. This was delivered through data design and quirky animated illustrations aiding the story for candidates to easily digest. The story was developed cross-browser and mobile responsive to meet the needs discovered within the audience analytics at the discovery phase.
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