REED is an industry leading specialist recruiter. We’ve been working in partnership since March 2018 to improve commercial ROI on the website through strategic content marketing.
We conducted stakeholder interviews, a website audit, social analysis and competitor landscaping to develop a content strategy for the redeveloped website. The strategy aimed to:
•Map existing persona needs against content on the site to identify gaps
•Provide qualitative and quantitative analysis of content performance across all channels
•Benchmark against the competition and highlight best practice
•Surface REED consultant needs for a strategy that could support their core sales teams
•Make recommendations for where to focus efforts across topics and channels, in addition to UI improvement to enhance conversion
Creative Content Delivery
We repurposed existing pieces of content to drive further ROI, alongside generating new content in line with the strategy. This included:
Blog articles, video, & design guidelines
State of Skills 2018 – An exclusive interactive report allowing users to explore insight into the roles, skills and tools that drive REED’s focus industries. The new State of Skills interactive is the first interactive report of its kind within the recruitment industry. Recruitment trend white papers and reports are nothing new. Creating an interactive experience allowing users to explore the data themselves, as well as take away expert insight and commentary is however the first of its kind. We’re proud to have partnered with the client to develop a rounded solution that would engage both clients and customers directly, as well as help provide stimulus for consultants to use in conversations.