A content strategy and resultant comms that align to BCS future core themes
BCS The Chartered Institute for IT is committed to making IT good for society, using the power of their network to bring about positive, tangible change. As part of their new approach to content, BCS tasked infogr8 to build a strategy that aligns to their 4 key challenges.
BCS wanted to demonstrate the challenges in a connected and succinct way to aid understanding and action within internal teams. They also wanted to ensure that content delivered is produced consistently in a fresh and a modern format that fits for all focus channels.
Firstly, we carried out a content strategy workshop with senior stakeholders to identify what ‘content success’ looks like, regroup and define audience personas, identifying key challenges, reviewing the BCS tone of voice, writing the BCS content mission statement.
Following on from the workshop we developed a stylistic approach to BCS fast moving content going forward. This enables all internal teams and design partners to follow as guidance.
As a first application, we have delivered a series of fast moving content around ‘Brexit and the Tech Sector’ and a soon-to-published content series around the health challenge.
Brian Runciman, Head of Content, BCS institute of IT