We partner with Old Mutual Wealth [OMW] who offer a range of investment and other financial products.
OMW have a wealth of information to share but their subject matter can be complex and technical. They required a long-term solution to improve the way data is presented, in order to maintain and increase attention and cut through.
Infogr8 produced a set of infographic guidelines to help open up the creative possibilities of developing visual content. We established a visual language for designers to follow when developing OMW’s corporate infographics and data visualisations.
These visual guidelines included: Colour selection, Chart types, Labelling devices, Icons and pictograms.
Using these guidelines we took some of the more complex or less engaging topics and delivered visually appealing, distilled stories, used both digitally and for physical handouts, in the form of: infographics, fast-moving content, atomisation toolkit.
With coherent, engaging and informative visual content, together Old Mutual Wealth and Infogr8 aim to help strengthen relationships with both advisers and clients.
Liz Stanmore, Digital Campaign Manager, Old Mutual Wealth