Grant Thornton is a network of professional services firms providing services such as consulting and tax and advisory.
Grant Thornton were early adopters of testing data-led content in the form of infographics. The challenge now was to embed the practice across the organisation, by creating an integrated implementation framework and easy to follow approach with guidance on application across different audiences, channels, formats and devices.
The Data led playbook has recently been published and shared internally across member firms with plans on evolving the playbook into an interactive format containing downloadable assets to further support teams.
“Infographic guidelines are becoming commonplace across major organisations, there’s clear tactical benefit from a design perspective although it only solves one piece of the puzzle. Grant Thornton’s ambition to create a Playbook was a natural progression enabling research, marketing and project management teams to plan and deliver a range of data led content through a strategic approach delivering in today’s fast-moving digital environment.”