Growth and income campaign
Matthews Asia is a privately owned investment firm. It specialises in Asian markets and partners with global institutional investors as they seek to better understand and to take full advantage of the Asia opportunity.
We produced an explainer animation with an easy to digest story and clear, fun visuals to effectively communicate the opportunities within Asia
Infographics: Animated hero infographics were developed in a modular format, allowing them to be re-purposed across different touch points. Datagrams from the hero infographics were produced for social campaigns. Static versions of all assets were created to allow further use in blog posts and reports. This ensured less dependence on ongoing studio development work and more opportunity for internal teams to put the creative to good use.
Assets were used to support email campaigns, social media campaigns and published in key digital industry publications.