How do we reposition finance as a more dynamic career choice whilst helping existing professionals progress through certification and training?

AFP were seeking to drive new talent into the finance sector, and develop existing talent through continued learning, with a view to securing the sector as a whole. In partnership with Lightcast, the challenge was to create a tool that communicates the benefits of training and certification, speaking to three very different audiences, at varying stages of their careers – those new to finance, those transitioning up the career ladder, and future leaders.