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Infographics

An infographic (or information graphic), is a visual representation of information or data.

With the exploding popularity of Tik Tok, Snapchat, Instagram Stories, and YouTube Shorts, it’s clear that users prefer to watch shooter forms of content. Infographics meet these needs so users can efficiently digest information. Infographics are also more visually engaging than a wall of text. You will get your audience’s attention more with something visual like an infographic.

In summary, an infographic can be created following these key stages:

1. Organise your data
2. Choose the most relevant chart format
3. Sketch and inspire a creative theme
4. Wireframe the infographic for your audience’s intended format
5. Design the infographic in full colour, pixel perfect definition.

To read more about the process to create an infographic, read this post by Richard, our CEO of infogr8.

• Working with clean accurate data from reputable sources
• Appropriate chart type to easily understand the information
• Design that meets accessibility standards, using colours that support the colour blind
• Sources clearly indicated and provide the user the opportunity to download the full data set where applicable

Regardless of your industry, data is becoming more abundant, although gaining data from clean granular, trustworthy sources is still a challenge. Here’s some starting points to help you find data:

• Own data – You could use data you may already collect, such as the number of visitors to your website. You could also conduct your own surveys and have the community fill them out.
• Open data – Open data is available to anyone for free. You can download, modify, and use them without much restriction (e.g. commercial purposes). Open data is usually provided by government, foundations, and non-profit organisations.
• Partner data – By partnering with relevant companies, you could access their data through a data partnership.

Infographics can be created in various ways. The most common tools are paid design software such as Adobe Photoshop and Adobe Illustrator. There are many tools available for free on the market to create an infographic, such as Canva.

Infographics come in many forms depending on the type of data and function. The most common are timeline, process, map, and flowchart. A timeline infographic visualises events over time. A process infographic shows the steps in a procedure. A map infographic shows geographic trends or patterns. A flowchart is similar to a process infographic, except a flowchart has more structure and helps visualise hierarchy. For more chart types and their functions take a look at the useful data viz catalogue.

There are many notable pioneers in infographic design, such as Edward Tufte, William Playfair, and Florence Nightingale. More recently, newsrooms have made large strides in the field such as New York Times, Financial Times, The Economist, and many more.

You might have seen infographics in your daily life. You might see them on a poster ad while you wait for your train, or in your feed as you scroll through social media. Examples of infographics are Creative Routines of Successful People, London Infrastructure Plan 2050, and What Makes a Good Visualization.