State of Skills is the first tool of its kind in the recruitment industry, letting our clients and candidates know the skills, technologies and job roles that were trending in their industry. We were delighted with the collaborative way the team from infogr8 approached the campaign, taking time to understand
our business objectives and target audience. We chose Infogr8 because we were impressed
with their data journalism capabilities and we were delighted with the final product. The
coverage and backlinks from key sector press publications, and engagement through social
media and email is testament to the quality of the content we produced.
It looks phenomenal. We did some last minute training this morning for those who will be staffing the booth. While demo-ing, I occasionally looked up from the screen to the audience. I kept seeing nodding, smiling faces. That never happens to me when I speak in public.
And I certainly never see expressions of “wow, that is cool”. Which I kept seeing.
At Macmillan we have a lot of data — infogr8 helped tell an important story with our data, one that is easy to understand and interact with.
I was impressed from start to finish with the team and organisation (it made a really nice change from other suppliers I work with)
I’m really happy with the end product too.