IWF (Internet Watch Foundation) Case Study

The Internet Watch Foundation works internationally to make the Internet a safer place, for children in particular.
infogr8 has done some well-received work for the IWF in the form of an interactive timeline. Building on its success, infogr8 was tasked with creating a digital-first interactive annual report.
The report needed:
- To contain all of the key components of previous annual reports
- To help inform, educate and encourage action
- To communicate the human element behind the data, bringing the reality of the serious subject matter to the forefront
- To allow users the access to download, share and interact with the report comfortably through any device or browser
- To find a solution to the costly and timely process of delivering printed reports

We decided to build an interactive report microsite — a first for IWF, presenting key insights in an engaging and interactive visual format.
The microsite:
- Is responsive
- Is in a modular format to support sharing key messages across social
- Included a range of engaging, immersive features:
- Interactive questions testing predictions against reality
- Timer at the top of the report that shows average time it takes for IWF analysts to find explicit content and remove it

The annual report launch event was held at the House of Commons with key funding members in attendance.

This included several members from the US, Antigone Davis, the Head of Global Safety at Facebook; Jacqueline Beauchere, Chief Online Safety Officer at Microsoft and Uma Subramanian, Director at Aarambh from India. iPads were on hand for guests to interact with the report, see the latest findings as well as new initiatives being implemented. IWF have been delighted with analytics. The platform has proven to be engaging with the average session clocking in at 4 mins 15 seconds. The report was featured on the BBC.