The objective was to create a piece of content that would resonate with Paul’s rabid fanbase with the potential to become a keeper item following his extensive World Tour.
A premium, creative infographic positioning Paul as the central figure whilst journaling a range of intriguing and illuminating facts around him visually. The data was grouped and organised to give balance and even weight of facts, illustrations were intricately detailed to align with iconic elements of the tour. Elements were produced agile to allow MPL to drip feed snippets of the content via datagrams.
Positive sentiment across both website and social media.