London Infrastructure Plan 2050

Challenge

  • GLA’s aim was to visually answer the question: What will London’s Infrastructure look like in 2050?

Solution

  • We produced a series of illustrated posters communicating a distinctive and clear vision for the growth of London. Working closely with the GLA, we distilled a large amount of data and information into 10 A0 sized pieces, each themed around a different topic, such as green infrastructure, water, energy and transport.

Results

Winner: Best Public Sector/Government Content Marketing – The Drum Content Awards Winner: Best Infographic Series – Content Marketing Awards Finalist: Best use of Illustration – Content Marketing awards Shortlist: Best use of Illustration – Creativepool awards

The posters were first presented in front of keynote speakers at the London Infrastructure Program 2050 Conference including then-London Mayor, Boris Johnson. Guests and internal policy makers commented on the engaging nature and simplicity of the communications with requests for the infographics to be sent electronically for later reading.

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Richard Silvester
Richard Silvester
CEO





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