Aurora Media Case Study: Innovative pitch deck for competitive re-pitch

Aurora has helped take Formula E from its birth to the exciting, fast growing spectacle it is today. What would their competitive re-pitch for making the sport a continued global success look like?
Faced with a competitive repitch against goliath media players, Aurora were keen to develop an innovative pitch deck to raise the bar and share their vision for how Formula E broadcasting can look, feel and behave over the next four years.
Please note: Due to the confidential nature of the project, we’ve replaced all copy in the visuals with Lorem Ipsum.

infogr8 ripped out the traditional RFP (Request for Proposal) rule book and produced a visually engaging, editorially led print booklet containing a series of useful visualisations fit for the hands of IAF and a keeper item for the Aurora coffee table.
Through a series of briefings and hands-on sessions with the award-winning team of producers at Aurora, we captured the vision of a new exciting Formula E by presenting the complexity of production and the opportunities with technology in a clear, distilled visual narrative. The decision was made to create a printed booklet that would tell the Formula E story in all its vivid detail. We created data visualisations that provided a summary of the key sections, as well as having a big focus on photography curating inspiring and aspirational imagery that conveyed the energy and audience demographics of Formula E.