Insight

ICYMI – Weekly roundup of best bits Vol.12

Tube map, most spoken languages in London

Oliver O’Brien

London has certainly become a multicultural, multilingual metropolis, and this alternative Tube map from Oliver O’Brien, a researcher at UCL Department of Geography demonstrates this perfectly. Every station on the underground network has been colour-coded to visualise the the second most common language (after English) spoken by residents in that area, according to the 2011 census. So you will always know which phrase book to pack, wherever you intend to travel.

Should You Get Married (Or Divorced) For Tax Reasons?

FiveThirtyEight

Call us old fashioned, but we feel there are better reasons than taxes to start or end a marriage. But for those in the US who are curious as to whether they are financially better or worse off because of their marital status, this tax calculator from FiveThirtyEight will estimate the so-called marriage penalty (or bonus) you and your partner generated last year. We doubt that this is reason enough to influence such an important life decision, but you never know…

Content marketing hierarchy of needs

Contently

Inspired by the Maslow’s hierarchy of needs, Contently have decided to create Content marketing hierarchy of needs. We pretty much agree here, one thing that we will swap though is the expensive scotch (someone’s clearly a big fan of Mad Man) for some expensive tech toys!

Scaling Everest

The Washington Post

Being submerged in the urban landscape of London we find it difficult to imagine the challenges faced by those hoping to scale the world’s highest mountain, however a parallax produced by The Washington Post goes some way to highlighting the perils many have faced on this incredible journey. With various milestones marked with interesting facts and insights from those who have braved this mammoth test of endurance, we to can begin to appreciate what it is like to be quite literally on top of the world.

Swing a cat

Shelter

We all know that property in London can be eye-wateringly expensive, however have you ever considered how much it would cost to buy enough space to swing a cat? Housing charity Shelter and creative agency Nice and Serious aim to address housing inequality within the capital using this unique calculator, which tells us the cost to twirl a feline without damage to itself or others. We are assured that no real cats were actually swung to test this formula.