Our relationship with Edelman began in 2024 and evolved through a series of increasingly ambitious projects, each building on the trust and creative understanding established in the previous phase.

Phase 1: Data-led animations for the Trust Summit

Our partnership kicked off with a high-profile brief: creating data-led animations for Edelman’s Trust Summit, a flagship event led by their CEO, announced to an audience of press, policy makers and business leaders. The challenge was to distill complex trust data into visually compelling motion graphics that could anchor a keynote presentation and communicate key findings at a glance.

This initial engagement established infogr8 as a partner who could translate Edelman’s data into powerful visual storytelling, a capability they hadn’t previously been able to unlock internally.

Phase 2: Expanding the animation library

Following the success of the Trust Summit animations, Edelman commissioned additional animated content pieces. Each project deepened our understanding of the Trust Barometer dataset and Edelman’s communication goals, allowing us to refine the visual language and push the creative boundaries of how trust data could be presented.

Phase 3: The interactive Trust Tracker

The culmination of the partnership to date: an interactive Trust Tracker built to celebrate 25 years of the Trust Barometer. This was the tentpole piece Edelman had been looking for. A digital experience that allowed users to explore the full depth of the dataset, trace how trust in institutions had evolved over time, and discover the stories hidden within the numbers.

For the first time, Edelman’s trust data was presented in a fully interactive format, giving audiences the freedom to navigate the data on their own terms rather than being guided through a single, predetermined narrative.

Phase 4: The Future of Trust

The partnership is expanding. What started with animation and interactivity now spans design systems, storytelling consultancy, and new technical capabilities. We’re working alongside Edelman to push the boundaries of how trust is measured, communicated, and understood — while strengthening their organisation’s ability to lead with data.

• First interactive format: For the first time in 25 years, Edelman’s trust data was presented in a fully interactive, explorable digital experience — a significant milestone for the Trust Institute.
• Executive-level impact: The data-led animations received strong positive feedback for bringing the CEO’s keynote presentation to life, making complex findings immediately accessible to a high-profile audience.
• Evolving partnership: What began as a single animation brief grew into a multi-phase engagement, with each project expanding in scope and ambition — a testament to the trust built between infogr8 and Edelman.

From data to interactive intelligence: Solved the client’s core challenge of having rich data but no mechanism to tell the right story, by creating formats that let the data speak for itself.