Richard Silvester
Richard Silvester

April 4, 2019

Five smart choices to make this month

 

As Spring is finally upon us, we’re using it as a moment to bring a fresh perspective on what’s out there stimulating audiences across the nation.

From iOT and 5G to basic flowcharts on may we say it the B word, it all comes down to evangelising one key thing – to tame complexity and bring a bit of truth out into the World.

With us? Read on..

 

1.  Data Transformation

Internet of Things connected devices will drive the next wave of data science innovation. By 2025, it’s predicted that over 75bn connected devices will be installed worldwide. This huge growth in connected devices will give machine learning algorithms a huge swath of live data to work with, which will improve predictions and customer experience.

 

Think about how data from connected devices can complement your product offering.

 

Rely only on historical data to inform your product. Live data offers a more sustainable, agile way to move forward.

 

2.  Content Strategy

People of all ages are moving to more ‘mindful‘ usage of social media and the internet. Tech companies including Apple are contributing to this movement with features such as Screen Time. With users able to start monitoring how their time and attention is spent, brands should start thinking about how to adjust to this evolving trend.

 

Remember the simplest method of communication is often the best, especially when it has to be updated at a moment’s notice.

 

Try a niche method to communicate to a mass audience. To disseminate content to millions you must aim for something most are familiar with and can understand.

 

3.  Creative Content Delivery

What issue has caused more confusion over the last few years than Brexit? With a convoluted process that changes on a daily, if not hourly basis, news agencies looked for a tried and tested method of conveying this to the masses. The answer was the universal flow chart.

 

Remember the simplest method of communication is often the best, especially when it has to be updated at a moment’s notice.

 

Try a niche method to communicate to a mass audience. To disseminate content to millions you must aim for something most are familiar with and can understand.

 

4.  Immersive Experiences

Since the record breaking Pokemon Go took the world by storm back in 2016, the race has been on to create the next big thing in the world of gamified mobile AR. Niantic Labs look set to dominate once again with the release of ‘Harry Potter: Wizards Unite‘ which aims to leverage new 5G technology to combine the real world with elements of the universe from the cult favourite.

 

Create the experience for experience sake, always tie it back to your proposition or company values.

 

Create experiences before your audience is ready for them. Timing is key.

 

5.  Amplification

Multi-networking – one person using several social networks – isn’t new. Gen Zs in APAC and LATAM are leading the pack with 10.4 social accounts. People in these regions of all ages are world-leading in their varied social media use, according to GWI.

 

Think of social media itself as a broad landscape, each network with a unique culture. How can your brand create a robust social media strategy that’s flexible to play to the strengths of each channel.

 

Forget to do research on your typical customer’s unique social media habits. This will inform the format, message and frequency of your content. For example, some will engage with Snapchat Discover but never IGTV.

 

 

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