The solution did not begin with a visual brief or a technology decision. It began with understanding what the research was trying to say.

Through a discovery process, we identified that storytelling was the key. The insights were striking,  but only if surfaced in the right order, in the right context. We proposed structuring the experience as an interactive report: one chapter per theme, each with its own narrative arc and visual identity, with the creative freedom to make this a unique talking piece.

From there, we iteratively co-created a fully designed interactive microsite grounded in:

• A clear chapter structure: giving each research area its own space and flow
• Illustrative & animated design: playful use of shapes, motion and colour to bring abstract ideas to life
• Scroll-based storytelling: drawing users through the content progressively rather than overwhelming them upfront
• Consistent UI and layout: creating cohesion across diverse content areas
• Accessibility & clarity: ensuring the experience worked for a global policy audience

The delivered an experience with genuine creative ambition, one that balanced intellectual rigour with visual engagement, and felt distinctive without sacrificing credibility. 

It is a piece that excited our team and we hope inspires others who interact with it.

An interactive HTML5 microsite that serves as a destination for research, analysis and advocacy around the global free, open and secure internet.

Delivered as:

• A modern, accessible interactive report with animated illustrations and scroll-driven storytelling
• A chapter-based structure that makes complex policy research easy to navigate and share
• A platform EUI can use as a long-term communication and advocacy tool with key global audiences

By transforming dense research into an engaging, purposeful digital experience, EUI can now communicate the importance of the open internet more effectively to the policymakers, institutions and advocates who need to hear it most.