Insight

Trend Report Spring 2015 – Data Led Content

Welcome back! In last year’s report you’ll remember we talked about how our relatively small industry is starting to take shape, one year on, the steady forward march in development and structure of this report is hopefully testament to its maturity. In observation many are starting to see:-

Collaboration is key, the connection alongside tech and physical is fuelling innovation and pushing data viz towards real life context, (view Jawbone case study) and welcome a handful of inspiring talent as can be seen in the community trends section.

Digital content shelf life is becoming radicalised, 8am’s news is no longer 8pm’s: so how can organisations sustain their audiences attention and where does data visualization have a part to play in this?

Well, its by no means the definitive answer but a well structured, sustained content calendar approach serves as a valuable advantage.

We have a need to satisfy our audiences for different purposes and reflective moods, and judging by Pew Research’s data, the abundance of content isn’t creating information overload just yet (let’s re- evaluate that in 2016!). In this seasons trend report the infogr8 team focus on how data led content can ‘Entertain’.

We hope you find the read as entertaining and as fascinating as we did when putting it together. So without further ado, lets get into some Datatainment!

Here’s a sneak peek at some of the campaigns we featured:

#SpeakBeautiful

Dove and Twitter