London City Airport carried out a survey asking passengers ‘what are the worst habits a fellow passenger can have?’. London City Airport then approached Infogr8 to portray the results as vividly as possible for it’s print media title, in addition to its social media channels over the festive holiday season.
Infogr8 created a linear story flow within an infographic, representing snippets of data from the survey from highest percentage to lowest.
The linear format invited publishers to slice the visuals and weave them into custom editorial, as can be seen at Airport World. London City Airport saw a significant increase in social metrics against the majority of other forms of their published content. There was also organic publisher uptake through reputable travel sites. The infographic was also published on the Daily Mail, Independent, Huffington Post, and Metro.