Case study

Kaspersky
Strategic Content Partner

Challenge

Challenge

Kaspersky is global cybersecurity company and an anti-virus provider. They are also one of our strategic content partners.

Through a growing partnership, infogr8 have developed a lean streamlined content process for our partner.

Working together we have created content that is flexible enough to use at different touch points, consistent and clear and that is succinct, visual and digestible for all audiences.

The Brief:

As Kaspersky’s chosen visual content agency, we were tasked with delivering:

  • A B2B content strategy
  • Creative Content Delivery – Long and short form content including interactives and infographics
Solution

Solution

20th Anniversary with Ben Eine- B2C Creative Content Delivery

  • The 20th Anniversary of Kaspersky provided an excellent opportunity to refocus the brand’s core messaging, remind customers of their accomplishments and provide an insight into where the brand plans to go in the future.
  • We developed a home for the celebrations with an interactive timeline bringing the legacy of Kaspersky to life alongside artist Ben Eine.

B2B Content Strategy

  • Infogr8 are experts in B2B content marketing. Kaspersky leaned on our expertise.
  • We created a rigorous B2B campaign strategy, advising on how to maximise the opportunities of their marketing communications- from print to digital.
  • Infogr8’s editorial team created compelling content to engage audiences throughout the entire purchase funnel.

 

Take a look below at some of the great work we’ve crafted with Kaspersky to date:

 

 

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