The high street and online catalogue retailer Argos, approached us to support them with track and monitoring the sale of one of their own brand lines. As the use of data becomes ever more vital, and the amount of data increasing at such an exponential rate, we helped them by producing a static, editable report template that conveys the measurable benefits of the Own brands campaign in an impactful & engaging way.
We produced a templated flexible report, easy to use which allows the report to be updated on monthly basis as benefits data is updated and new projects or KPIs are added. The report conveyed the measurable benefits of the Own Brands programme to senior stakeholders in an impactful and engaging way. We also helped to translate the meaning of brand measures to a non-marketing audience.