Adestra the UK based email driven technology broadcast supplier was prepared to revamp their most popular marketing report for 2015. The report, a subject line report for digital and email marketing practitioners to review Adestra’s analysis of the keywords or phrases that trigger better open rates compared to the industry averaged.
Our challenge commenced by selecting the most appropriate graphs and charts to compliment the provided report data. In doing so, we needed to ensure the charts worked in harmony with the illustrative art direction conceived for the report. It was identified by our data journalist upon the validation phases; the project data had been insufficiently weighted. Upon rectifying this error, we were then able to accurately visualise the data appropriately.