Zero Waste Scotland
Zero Waste Scotland rebrand
Zero Waste Scotland were looking to inject a more visually engaging route into its communications as part of a rebranding exercise. The organisation also needed to visualise complex data to increase awareness of the advice and support on offer.
Infographics were a new content marketing tool for Zero Waste Scotland. The project consisted of creating a range of infographics in total over an 8-month period, in which the client could use to support communications objectives and their in-house designers could further adapt for multiple channels. In order to produce a consistent style across all outputs, we produced a style tile ensuring to keep the art direction corporate to not alienate traditional material but to inject a more modern approach to design, while keeping mobile devices in mind where users adopt scrolling through visual information.
After supporting on extensive data research, creating data maps and contextualising the information to give it more meaning and depth, we produced a series of informative, and visually engaging explainer infographics to be shared with specific audience groups from organisations to government bodies.
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