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World Health Organisation

Stillbirths: A Neglected Tragedy


Challenge

Stillbirth is a tragedy for any woman and her family – but most stillbirths are preventable. The World Health Organization (WHO) approached us to produce a single large-format infographic on the topic of stillbirth, plus a series of data cards including the same information in a social media-friendly format.

Solution

We laid out the copy provided by WHO, first as a single infographic, then as a series of separate data cards – bite sized pieces of content, each highlighting a particular fact or statistic. Then we sketched out several visual concepts, making sure to respect the sensitivity of the subject matter and keep in mind the potential audience of the pieces. Following feedback from WHO, we delivered a clean final design that uses simple illustrations of flowers as a visual metaphor for loss. Then we produced versions translated into the other five official WHO languages: Arabic, Chinese, French, Russian and Spanish.

Results

Stillbirth is a global issue and the resulting infographic and data cards were distributed to a global audience, serving as a valuable educational resource for the health community.

Want to know more about this case study?

Richard Silvester
Managing Director
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