Medical Devices Campaign
How does Stibo Systems present its offering to a new industry?
Stibo Systems provides data management solutions to businesses around the world. Their Master Data Management (MDM) platform allows organisations to have trustworthy insight that can be automatically shared with all systems and individuals that need it.
Recently new regulations were announced in the medical devices industry stating that all medical devices had to be tracked from end to end, Stibo Systems saw this as an opportunity to provide value to organisations in this industry with their MDM solutions.
Stibo Systems tasked infogr8 to creatively craft a campaign to communicate their message to the medical devices sector.
We prepared a strategic workshop outlining the needs of the campaign across sales, marketing, and product teams. The goal of this workshop was to identify the audience, segment and tailor content to their specific needs through a range of engaging material with the underlying need to educate for the changes ahead.
We created the following:
A content Campaign strategy to test against.Content plan outlined over a 3 month sustained delivery.
Content plan outlined over a 3 month sustained delivery.
Fresh Campaign creative.
Core content produced alongside atomisation for a drip fed multi channel joined up approach.
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