Every child, every parent, every day
This was a year-round project, punctuated by three, month-long campaign pulses. During these “themed” pulses Read Aloud — and our partners, both local and national —sought to raise general awareness of the 15 MINUTES message via Facebook and Twitter, newsletter and email blasts, and through printed campaign materials distributed via our grassroots and national partners.
Read Aloud contacted infogr8 to create branded, informative materials for these campaign pulses, as well as “evergreen” items to be used throughout the year.
We helped the brand create branded, informative materials for their three campaign pulses, as well as “evergreen” items that could be used throughout the year. These pieces had to complement and be compatible with their existing website, logo, tagline, and colour-stripe branding.
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