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Old Mutual Wealth

Infographic Guidelines


Old Mutual Wealth offers a range of investment and other financial products. They commissioned us to create a set of visual guidelines for their infographic communications.

Infographics are used to explain information visually and offer insightful stories in a way that is easy to understand. Readers should find the output visually engaging and informative, while being assured that Old Mutual Wealth’s high standards of integrity are followed at all times.

To do this effectively, it is important to establish a common look and feel wherever information and data are presented, so that Old Mutual Wealth’s core values are recognised across everything they produce.


We created an infographic guideline document for Old Mutual Wealth. In this document, we established a visual language for designers to follow when developing Old Mutual Wealth corporate infographics and data visualisations. It includes advice on colour selection, chart types and labelling devices. We included an archive of icons and pictograms, as well as guidance on how to create these effectively. All this ensures designers have the flexibility to visualise information on a wide range of topics, while keeping the same look and feel.


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Richard Silvester
Managing Director
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