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Money Advice Service

Infographic Guidelines


Challenge

To ensure the core values of the Money Advice Services are recognised across all infographics that they produce, it is important to establish a common look and feel that designers can follow to help produce visually engaging, accurate and informative visual content.

Solution

An infographic guideline document was created to establish a visual language for designers follow when developing Money Advice Service infographics. It includes advice on colour selection, typefaces, chart inspiration and labelling devices, as well as guidance for creating co-branded pieces when other organisations produce infographic comparatively with the Money Advice Service.

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Aaron Sylvester
Senior Account Manager
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