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Aurora Media Worldwide

FIA Formula E Host Broadcaster Pitch


Challenge

Please note: Due to the confidential nature of the project, we’ve replaced all copy in the visuals with Lorem Ipsum.

Aurora has helped take Formula E from its birth to the exciting, fast growing spectacle it is today. What would their competitive re-pitch for making the sport a continued global success look like?

Faced with a competitive repitch against goliath media players, Aurora were keen to develop an innovative pitch deck to raise the bar and share their vision for how Formula E broadcasting can look, feel and behave over the next four years.

2016/2017 FIA Formula E Championship. Buenos Aires ePrix, Buenos Aires, Argentina. Saturday 18 February 2017. Photo: Sam Bloxham/LAT/Formula E ref: Digital Image _SLB7059

Solution

infogr8 ripped out the traditional RFP (Request for Proposal) rule book and produced a visually engaging, editorially led print booklet containing a series of useful visualisations fit for the hands of IAF and a keeper item for the Aurora coffee table.

Through a series of briefings and hands-on sessions with the award-winning team of producers at Aurora, we captured the vision of a new exciting Formula E by presenting the complexity of production and the opportunities with technology in a clear, distilled visual narrative. The decision was made to create a printed booklet that would tell the Formula E story in all its vivid detail. We created data visualisations that provided a summary of the key sections, as well as having a big focus on photography curating inspiring and aspirational imagery that conveyed the energy and audience demographics of Formula E.

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Results

FIA announce Aurora Media Worldwide as its continued host broadcaster after a successful repitch. Congratulations to all the team at Aurora!

Test enviroment4 [Recovered]

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Want to know more about this case study?

Jahied Ahmed
Senior Account Manager
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