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Head of Content Strategy position at infogr8

POSTED BY JON MUZZI

To apply for this position, please send your CV, links to your portfolio and cover letter to here with the subject line: ‘Head of Content Strategy’

Job description

Data is playing an increasingly important role across all elements of content strategy, we’re looking for a seasoned content strategist who embraces it whilst also helping editorial/creative teams produce highly visual, engaging and purposeful content. Infogr8 are experiencing tremendous growth and a content strategist will play a pivotal role in driving the content strategy across our growing, World leading brands.

Your role will be to invent, transform and optimise data led content activities and campaigns with a hands on and client facing approach working in close proximity to the Senior account manager and MD. You will become an intrinsic part of client/agency relationships.

Key responsibilities

  • Create tailored content strategies end to end – planning new initiatives, owning the content calendar and reporting on key trends.
  • Executing_delivering_rolling out campaigns or programmes.
  • Working with the creative, UX and coding members to guide the client strategy throughout digital products and activations.
  • Inherent use of analytics to understand performance of content helping optimise tactics and evolve clients strategy to drive ROI.
  • To facilitate and capture client content needs in stakeholder interviews, workshops and clinics in order to deliver added value to clients and work agile in a client facing environment with confidence.

Secondary responsibilities

  • Supporting content team with setting the strategy for Supporting Business development team with setting the strategy across client proposals, tenders and pitches both in written and verbal format.
  • To line manage the content executive with support across infogr8’s content calendar, developing blogger, influencer and publisher lists and reviewing content angles through the year.
  • Drive best practice across content both internally and externally.

About you

You will have an excellent background in digital marketing and live and breathe content campaigns across a variety of B2C and B2B clients. Alongside this you will have immersed yourself across the full omnichannel experience.

You will have a strong backbone plying your hand in the agency World and have a proven portfolio of discovery phase activities including user research, evaluation of existing insight, creative workshops, content auditing and process analysis. You’ll also be able to show the output of your insightful thinking through a range of strategic outputs across users, process, creative and distribution.

You’re a confident client facing facilitator where members are drawn to you and seek out opinion and advice on approach and decisions. You will have a genuine appreciation for data and technology, which can set strategy and enable.

You enjoy presenting your passion for strategy regularly and have the confidence to communicate across broad teams of ranging discipline and expertise in an articulate fashion.

What’s more, you’re hungry to be acknowledged within the space and want to win things as part of the wider team. Be that pitches or awards.

Required skills & background

  • Degree in marketing and/or qualified with diploma through a well respected digital institution such as IDM or CIM.
  • Minimum 5 years proven experience within a communications agency.
  • Clear demonstration of content success underpinned by a solid and evolving strategy. Broad range of business cases across multiple bc2 and b2b clients.
  • Excellent communication skills and the ability to prioritise and plan your own workload.
  • Personable, punctual, positive, reliable and self motivated.
  • Passionate about digital and content experiences.

To apply for this position, please send your CV, links to your portfolio and cover letter to here with the subject line: ‘Head of Content Strategy’